the Necklace By guy de maupassant Essays - Emotions, The Necklace

Desire and jealousy are among the best of sins and have been the defeat of many. Maupassant's The Necklace is the tale of a lady who is overwhelmed with desire and jealousy. Mathilde Loisel feels she has been cheated by life from the entirety of the brilliant things it brings to the table. The peruser figures out how these characteristics in Mme. Loisel cause issues down the road for her for a long time as the story unfurls with an amusing consummation. Mathilde Loisel, as the principle character of the story, is really authentic. She is depicted as one of those pretty and beguiling young ladies who are now and again, naturally introduced to a group of clerks(900). The creator depicts how she experiences her way of life of being white collar class. There is a cliché rich man, poor man quality as Mme. Loisel yearns for the material things that her old classmate Mme. Forester has. The physical appearance of the characters just as their activities, thought, and feelings are definite all through the story. The fundamental character's life, just as her husband's, takes a sensational turn and the creator depicts the physical and enthusiastic changes in incredible detail. The story's title doesn't connote the subject in any case, the topic of the story is repeated all through the story. She had no dresses, no gems, nothing. What's more, she didn't adore anything yet that; she felt made for that. She would so have gotten a kick out of the chance to if you don't mind to be begrudged, to be enchanting, to be looked for after(900). Mme. Loisel was desirous of her companion and any other person who had more than what she had. She felt that she merited these things.

Importance Of Distribution Channels Marketing Essay

Significance Of Distribution Channels Marketing Essay Which means: in the field of showcasing, channels of dispersion demonstrates courses or pathways through which products and ventures stream, or more from makers to purchasers. We can characterize officially the conveyance channels as the arrangement of related showcasing foundations partaking in the advertising exercises engaged with the development the progression of merchandise or administrations from the essential makers to extreme shoppers. A channel of conveyance is a way followed in the immediate or roundabout exchange of responsibility for item as it moves from makers to buyers. A channel is pipeline through which a streams on its way to the buyers. The supervisor put his items into the pipeline advertising channels and it moves towards different promoting individuals and arrives at a definitive purchaser which is the opposite finish of the channels. Segments of dissemination framework: The dissemination framework includes two segments, for example, underneath. Channels of dissemination Physical dissemination Channels of dissemination: implies a procedure through which the items are moved from the makers to a definitive buyers. It otherwise called promoting channels. The channels individuals, for example, shippers operators wholesalers and retailers are mediators in dispersion and they play out all promoting capacities. These channels individuals, for example, dealers operators wholesalers and retailers are go betweens in commitment and attempt perform as indicated by showcasing capacities. These go betweens encourage the procedure of trade and make time, spot and ownership utilities through coordinating and arranging process. Arranging empowers meeting or coordinating the flexibly with customers request. Physical appropriation: it cares for physical treatment of merchandise and guarantees greatest clients administrations. It targets offering of conveyance of right merchandise at the night circulation exercises spread: Request handling Bundling Warehousing Transportation Stock control Client support. All center in circulation on plays out these capacity and they guarantee putting the items with in an a safe distance clients want and request. Components of dissemination channels: Way: dissemination channels are a pathway through which items and administrations stream from makers to clients. Stream: this of products and ventures in successive and for the most part in directional. Creation: it is made out of delegates likewise called brokers who take an interest in the progression of intentionally. Targets: in spite of the fact that channels segments generally endeavor to accomplish commonly adequate goals, the producer center is an accomplishing corporate showcasing objective. Pioneer: maker drives the channels parts and their conduct is controlled by commonly worthy set of accepted rules, exchange client as well as contracted specification. Along these lines the organization goes about as the channels inscription and deals with the pathway. Capacities: the go-betweens perform such capacities which encourages moves of proprietorship and ownership of merchandise and enterprises from advertisers to buyers. The capacity performed by middle people is been delegated follows: Sifting through: it includes breaking a homogeneous through evaluating or review. Amassing: it includes bringing various like items together into an enormous homogeneous flexibly. This procedure is called focus. Portion: it includes sifting through of amassed items and comprises of separating a homogeneous gracefully into smacker parts it is likewise alluded to as the procedure of scattering. Arranging: it includes building a variety of various yet maybe a related item to shape a load of a delegate. At the maker level combination are directed by creation innovation while at the buyer and, use arrangements are administered by utilization design. These disparities in variety make open doors for mediators to take an interest in the channels of appropriation. Significance of dispersion channels: Channels of dispersion for an item the course taken by the title to merchandise they are from the makers to a definitive buyers. It is significant in light of the fact that item in one spot while the utilization dissipated in many spot. So there is enormous hole among makers and the shoppers. So through channels of circulation can just fill the hole. A channel of dispersion associates a connection between the makers and the customers. The center man assumes a significant job in shopper direction request. The brokers are expert in focus leveling and scattering, for example gathers yield of different makers partition the items as indicated by the necessities of the customers. scatter this collection to the buyers. The accomplishment of channels of conveyance [COD] is totally relying on the go betweens as they make time and ownership utility. The COD aides in making items accessible at perfect time in the night place and in the correct quality. Promoting is a far reaching term, which incorporates circulation likewise, dissemination is a capacity to appropriation or sub partitioned the makers products to different explicit markets which brought about to every single extreme customer. Job of channels of conveyance Channel of Distribution assumes a significant job in accomplishing the showcasing destinations of an organization. Without a doubt, the producer of item or administrations makes include utility yet the appropriation channels make time and spot utilities. As per Drucker, both the market and conveyance channels are offer more pivotal than the item. They are essential; the item is auxiliary. In a consistently extending market, especially in shopper products showcase conveyance channels have a particular job in the fruitful execution of promoting plans and methodologies. These channels playing out the accompanying advertising capacities the apparatus of dissemination. The looking out of purchasers and merchant. Coordinating merchandise to prerequisites of the market(merchandising) Offering items as arrangements bundles of things usable and adequate by the shoppers/clients. Convincing and impacting the imminent purchasers to support a specific items and its producer [personal selling/deals promotion]. Executing valuing procedures in such a way, that would be worthy to the purchasers and guarantee viable dispersion capacities. Taking an interest effectively in the creation and foundation of market for another item. Offering pre-and after deals administration to client Moving of new innovation to the clients alongside the gracefully of items and playing green goals in our nation. Giving feels back data, promoting insight and deals estimating administrations for their districts their providers. Offering credit to retailers and buyers. Hazard holding on for references to stock holding transport. Go between IN DISTRIBUTION CHANNELS Trader middle people are those channels part who take both title to and position of merchandise from the procedure part (s) and channels them to the aftereffect. These may group as follows: Wholesalers : A traders wholesalers might be characterized as that go-between who purchases products in mass from makes and sells them to a great extent to resulting delegates taking part in the channel, in particular, semi-wholesalers and retailers, they purchase the merchandise and sees the equivalent for their own and hazard. They take title of products and they resale the merchandise at a benefit with commission. Retailers: A retailer might be characterized as that shipper middle person who purchases item from going before challes individuals in littler arranged parcels to suit people buyer necessities. Retail in the last brokers in the channel of circulation as he is going to offer items to houses holds shoppers for non-business use. Retailers are additionally named institutional and non-institutional retailers. The institutional retailers are: Customer Co-employable stores. Reasonable value shops. Departmental stores. Chain/various stores. Mail request houses. The non-institutional purchasers are: Stress dealers. Merchants. Vendors. Specialist Intermediaries: Specialist Intermediaries are those channel parts who never take title to end for the most part don't take title to and as a rule don't claim merchandise yet only help producers, traders middle people and customers in doing exchanges of offer and buy. There for, in contrast to trader go-betweens, they don't accepting or sell products for their own yet simply unite purchasers and dealers so as to strike an exchange. There exist an office connection between such a go-between makers where in the previous goes about as specialist and the last as his head, such operator middle people request orders, some of the time with circumspection a fixing costs, and decides the term of offer with purchasers. Operator middle people are typically compensable for their administrations by method of commission on the estimation of offer influenced through them or some other premise normally concurs upon. Specialist mediators might be additionally delegated follows: Sole selling operator. Selling operator. Commission operator. Intermediaries. Channel choice The primary issue of divert plan in whether you need direct deal to purchaser or aberrant deal i.e., deal through mediator under the immediate deals the channel issue becomes issues of organization association. On the off chance that the organization picks the aberrant course, it must think about such issue as the sort and number of middlemans and techniques to be utilized in persuading and controlling them. The choice of these agents creatures with the information on extreme clients his needs and wants for dissemination administrations. Client accommodations and financial matters of select conveyance will decide the quantity of agent utilized. The organization must pick whether to endeavor broad, particular or selective circulation or blend of every one of the three sorts, the choice is made after the cautious investigation of item, client, vendors, and friends goals and po

Revenue Streams in Business Model Canvas

Revenue Streams in Business Model Canvas REVENUE STREAMSThis building block elaborates the earnings a business gets by subtracting the costs from the revenue generated from each customer segment. Where customers are generally considered the heart of the business, revenues are automatically likened to the arteries. Organizations must evaluate the worth of the value they provide to each customer segment. An accurate evaluation of this worth will result in multiple revenue streams being gained from a single customer segment.It isn’t just enough for a business to cite ‘keeping customers happy’ as their business mandate. Most businesses focus just on their customer policy, resulting in incomplete canvases where revenue streams are entirely ignored. It is important to differentiate that this building block represents the cash, not the profit, that the business has flowed in, at present.Revenue streams need to be as clearly defined as possible. Hence, it is not just enough to list the sources for your various revenue streams but equally important to specify their pricing and projected lifecycles too. The reason for listing these details is to evaluate whether it is profitable for your business even to opt for a revenue stream or not. If the cost of designing and producing a product is more than what the customer is willing to pay for it or greater than the revenues the product will rake in before its lifecycle ends, then it does not make business sense to go ahead with the product.Many businesses hesitate to conduct a full analysis of their revenue streams because they feel unable to price it right without creating a complete prototype of the solution. However, a smarter more effective way to price a product is to understand how big a role the problem plays in the customer’s life and what they are willing to pay to solve the problem.Revenue streams are differentiated by differences in pricing mechanisms; fixed list prices, bargaining, auctioning, market dependent, volume dependent or yield management .DEVELOPING YOUR REVENUE MODELThe most important aspect of understanding the revenue streams of your business is through forecasting. This is an exercise carried out throughout the life of your business because as the business climate and industry evolve, so does your forecast. Typically there are two types of forecasts being carried out by organizations; top down and bottom up. Listed below are the most important factors to consider when deciding on the revenue model your organization will follow:Choose the Closest FitSelect a revenue model that is the closest fit to your organization and its context. Your revenue model should essentially help set the direction of your development efforts. Hence, if your organization is characterized by a heavy presence of engineers, it may be prudent to invest in a technology model where research and development take the lion’s share of the organizational effort and focus. You can also choose between having linear projections or exponential ones .Magnify Your ValueThe revenue model you pick must magnify the value your organization has to offer. Your revenue model should highlight what sets your organization apart and how you are unique in providing value to your target consumer.Attract the Right InvestorsThe revenue model you select is also key to attracting the right kind of investors to your business. When you pick development areas, it helps to know which of these areas are close to your target investors’ hearts and develop pitches around these areas. This helps cement the legitimacy of your business in the investors’ eyes. Fundamental to being successful in finding a good potential investor is to ensure that the investor takes a holistic view of the business and is in it for the long haul as opposed to the typically myopic investor looking to make a quick buck.It is an undeniable reality that all investors are looking for when their investment will yield returns and it is just as important for the entrepreneur to kn ow when the business will really start making money and become self-sustaining. Despite this, entrepreneurs should set a time limit on their forecasts. Any predictions that go beyond 1 to 2 years are unrealistic and represent data that cannot be depend on.Be FlexibleFlexibility is a key characteristic of new businesses, and this extends to the revenue model. Your entire business structure may not change, but one must constantly be looking at whether the revenue model is working for the business or not, and if not, what the necessary adjustment should be done. Hence, an entrepreneur needs to spend a great deal of time forecasting and re-forecasting and looking at which permutation of the revenue model will support his business in the most lucrative way.Your business hinges on a lot of variables and it is essential to know how these variables impact the bottom-line, and what factors have the most effect on these variables. Variables are dependent on a number of things such as your pro cesses and lifecycle. Each variable must be looked at separately, and one way to do this is through a sensitivity graph, which will help show where the revenue improves or worsens when manipulating the variables.It would be silly to have your head in the sand about your variables and their possible impact on your business. They are a risk and being aware of risk is key to having a successful business. Hence, as an entrepreneur your aim should be to mitigate for the variables. Mitigating for variables lends a degree of transparency to your business. This transparency is not just important for you as a business owner but is also of great interest to your investors.TYPE OF REVENUE STREAMSRevenue streams can be divided into two categories;1. Transaction RevenueThese revenues are earned from the customer making a one-time payment for the product or a rendering of a service.2. Recurring RevenueThe recurring revenues are earned from consistent ongoing payments rendered to the company for e ither the delivery of the value proposition of after sales care for the customer.PRICING MECHANISMPricing mechanisms refer to the effect of the pricing of a product on its expected demand and supply. This is essentially a tool to match buyers to the sellers of a product. Each revenue stream in a business can have its individual pricing mechanism. The pricing mechanism selected has a significant impact on the revenues generated by the revenue stream in question. Pricing mechanisms can be divided into two types; a) fixed pricing and b) dynamic pricing.1. Fixed PricingThis kind of pricing, as the name suggests, remains uniform due to the lack of variability in the inputs that go into the product.Fixed List PricingFixed list pricing is the pricing mentioned by the manufacturer for a product, service or value proposition of an organization.Product feature dependentWhen a product has a number of value propositions important to the customer, it may be priced according to the amount of such features.Customer segment dependentThis kind of pricing takes the target customer segment and their various traits into account.Volume dependentAs the name suggests, the more quantity a customer purchases, typically the lower the price will be.2. Dynamic PricingThis type of pricing changes according to the variables that go into the product as well as the conditions prevalent in the market.BargainingThis refers to when a price is negotiated between two or more parties. The outcome of the negotiation is dependent on who holds the power at the negotiation table as well as the relative skills of the parties involved.AuctioningIn this kind of dynamic pricing, the final price is dependent on the customers and their perception of the worth of the value the product or service holds. Usually, the product or service, goes through a process called bidding where target customers share what they are willing to pay for the product or service. The customer proposing the highest price gets the pr oduct or service.Yield ManagementIn yield management, the price is completely dependent on inventory and the time of purchase. It is a kind of variable pricing where the product or service has a time limit on it, and companies use customer intelligence to create revenues. Airlines and hotels are the most common adopters of this pricing model.Real-time marketIn this kind of pricing, the onus of responsibility goes to the supply and demand for a particular product. The price keeps fluctuating depending on how much customers want the product and how much is available to sell.WAYS TO GENERATE REVENUE STREAM1. Asset saleThis kind of sale refers to the transfer of ownership rights of a physical product from the seller to the buyer. At Amazon.com ownership rights of a myriad of products such as books, music and electronics are sold to the buyers. Similarly, Honda sells the ownership rights of the cars it manufactures to the buyers after which the buyer has complete freedom to rent out, use or even total the car.2. Usage feeThis kind of fee is usually charged by service providers to customers for the use of the service. Hence, an internet provider will probably charge a customer for using their line for a certain number of minutes during the day or month. A beautician may charge her customer according to the number and nature of treatments the customer undergoes while under her care.3. Subscription feesWhen a user requires long-term or continuous access to the products of a company, they pay a subscription fee. Hence, a gym may sell a yearly membership subscription to its customer. Cable providers may charge a subscription fee to its users based on the time for which they will pay upfront.4. Lending/ renting/ leasingSome organizations provide their customers with exclusive rights to their product for a limited amount of time for a set fee. Upon the end of this period, the organization regains ownership of the product. This kind of revenue model represents a number of advantages both for the company and the customer. The company enjoys recurring revenue from the customer for the mentioned period. On the other end of the coin, the customer has exclusive access to the product for the time he/ she require it without having to make a hefty investment. Hence, zipcar.com a popular car renting service in North America allows customers to rent their cars for a specified time period. This has become a very popular service in the cities it is available because it provides customers with the advantage of a car, without having to invest in buying one.5. LicensingLicensing is generally used when we are talking about products, services or ideas that fall under the parameter of intellectual property. This opens up a revenue stream for rights holders, who would otherwise have had to invest in manufacturing as well. It is common in the Technology industry for patent holders to license the use of patents to other companies and to charge a licensing fee for it.6. B rokerage feeWhen a company acts as an intermediary to ease the communication and transaction between two or more parties, they charge a brokerage fee. An example of this is when a headhunting firm matches a candidate to an organization looking for a particular skill set. The firm usually charges a percentage of the gross salary from the organization, the candidate or both.7. AdvertisingCompanies that earn a fee through promoting another organization, product or service, charge an advertising fee for their service. Traditionally this kind of revenue was common only in the advertising industry. However, in recent times, with the boom of the internet and e-commerce, many websites are also using this as a main revenue stream.KEY REVENUE MODEL AND MARKET QUESTIONSFollowing are some key questions that can help an entrepreneur fill out the revenue stream building block more effectively:What benefits will encourage customers to pay more for?What benefits are customers currently paying for?H ow are they paying for these benefits right now?What mode of payment would be preferable to them?What percentage of the total revenue does each revenue stream represent?CASE STUDY © Entrepreneurial Insights based on the concept of Alex OsterwalderOne of the building blocks of Business Model Canvas is Revenue Streams. In this building block, we explore what revenue streams represent for the entrepreneur and how to ensure that this building block is adequately addressed. We will explore the two types of revenue streams available which are either transaction based or recurring revenues. We will look at 1) revenue streams, 2) developing your revenue model, 3) types of revenue streams, 4) pricing mechanism, 5) ways to generate revenue stream, 6) key revenue model and market questions, and 7) two case studies.REVENUE STREAMSThis building block elaborates the earnings a business gets by subtracting the costs from the revenue generated from each customer segment. Where customers are generally considered the heart of the business, revenues are automatically likened to the arteries. Organizations must evaluate the worth of the value they provide to each customer segmen t. An accurate evaluation of this worth will result in multiple revenue streams being gained from a single customer segment.It isn’t just enough for a business to cite ‘keeping customers happy’ as their business mandate. Most businesses focus just on their customer policy, resulting in incomplete canvases where revenue streams are entirely ignored. It is important to differentiate that this building block represents the cash, not the profit, that the business has flowed in, at present.Revenue streams need to be as clearly defined as possible. Hence, it is not just enough to list the sources for your various revenue streams but equally important to specify their pricing and projected lifecycles too. The reason for listing these details is to evaluate whether it is profitable for your business even to opt for a revenue stream or not. If the cost of designing and producing a product is more than what the customer is willing to pay for it or greater than the revenues the product w ill rake in before its lifecycle ends, then it does not make business sense to go ahead with the product.Many businesses hesitate to conduct a full analysis of their revenue streams because they feel unable to price it right without creating a complete prototype of the solution. However, a smarter more effective way to price a product is to understand how big a role the problem plays in the customer’s life and what they are willing to pay to solve the problem.Revenue streams are differentiated by differences in pricing mechanisms; fixed list prices, bargaining, auctioning, market dependent, volume dependent or yield management.DEVELOPING YOUR REVENUE MODELThe most important aspect of understanding the revenue streams of your business is through forecasting. This is an exercise carried out throughout the life of your business because as the business climate and industry evolve, so does your forecast. Typically there are two types of forecasts being carried out by organizations; top down and bottom up. Listed below are the most important factors to consider when deciding on the revenue model your organization will follow:Choose the Closest FitSelect a revenue model that is the closest fit to your organization and its context. Your revenue model should essentially help set the direction of your development efforts. Hence, if your organization is characterized by a heavy presence of engineers, it may be prudent to invest in a technology model where research and development take the lion’s share of the organizational effort and focus. You can also choose between having linear projections or exponential ones.Magnify Your ValueThe revenue model you pick must magnify the value your organization has to offer. Your revenue model should highlight what sets your organization apart and how you are unique in providing value to your target consumer.Attract the Right InvestorsThe revenue model you select is also key to attracting the right kind of investors to your busine ss. When you pick development areas, it helps to know which of these areas are close to your target investors’ hearts and develop pitches around these areas. This helps cement the legitimacy of your business in the investors’ eyes. Fundamental to being successful in finding a good potential investor is to ensure that the investor takes a holistic view of the business and is in it for the long haul as opposed to the typically myopic investor looking to make a quick buck.It is an undeniable reality that all investors are looking for when their investment will yield returns and it is just as important for the entrepreneur to know when the business will really start making money and become self-sustaining. Despite this, entrepreneurs should set a time limit on their forecasts. Any predictions that go beyond 1 to 2 years are unrealistic and represent data that cannot be depend on.Be FlexibleFlexibility is a key characteristic of new businesses, and this extends to the revenue model. Your entire business structure may not change, but one must constantly be looking at whether the revenue model is working for the business or not, and if not, what the necessary adjustment should be done. Hence, an entrepreneur needs to spend a great deal of time forecasting and re-forecasting and looking at which permutation of the revenue model will support his business in the most lucrative way.Your business hinges on a lot of variables and it is essential to know how these variables impact the bottom-line, and what factors have the most effect on these variables. Variables are dependent on a number of things such as your processes and lifecycle. Each variable must be looked at separately, and one way to do this is through a sensitivity graph, which will help show where the revenue improves or worsens when manipulating the variables.It would be silly to have your head in the sand about your variables and their possible impact on your business. They are a risk and being aware of r isk is key to having a successful business. Hence, as an entrepreneur your aim should be to mitigate for the variables. Mitigating for variables lends a degree of transparency to your business. This transparency is not just important for you as a business owner but is also of great interest to your investors.TYPE OF REVENUE STREAMSRevenue streams can be divided into two categories;1. Transaction RevenueThese revenues are earned from the customer making a one-time payment for the product or a rendering of a service.2. Recurring RevenueThe recurring revenues are earned from consistent ongoing payments rendered to the company for either the delivery of the value proposition of after sales care for the customer.PRICING MECHANISMPricing mechanisms refer to the effect of the pricing of a product on its expected demand and supply. This is essentially a tool to match buyers to the sellers of a product. Each revenue stream in a business can have its individual pricing mechanism. The pricing mechanism selected has a significant impact on the revenues generated by the revenue stream in question. Pricing mechanisms can be divided into two types; a) fixed pricing and b) dynamic pricing.1. Fixed PricingThis kind of pricing, as the name suggests, remains uniform due to the lack of variability in the inputs that go into the product.Fixed List PricingFixed list pricing is the pricing mentioned by the manufacturer for a product, service or value proposition of an organization.Product feature dependentWhen a product has a number of value propositions important to the customer, it may be priced according to the amount of such features.Customer segment dependentThis kind of pricing takes the target customer segment and their various traits into account.Volume dependentAs the name suggests, the more quantity a customer purchases, typically the lower the price will be.2. Dynamic PricingThis type of pricing changes according to the variables that go into the product as well as the co nditions prevalent in the market.BargainingThis refers to when a price is negotiated between two or more parties. The outcome of the negotiation is dependent on who holds the power at the negotiation table as well as the relative skills of the parties involved.AuctioningIn this kind of dynamic pricing, the final price is dependent on the customers and their perception of the worth of the value the product or service holds. Usually, the product or service, goes through a process called bidding where target customers share what they are willing to pay for the product or service. The customer proposing the highest price gets the product or service.Yield ManagementIn yield management, the price is completely dependent on inventory and the time of purchase. It is a kind of variable pricing where the product or service has a time limit on it, and companies use customer intelligence to create revenues. Airlines and hotels are the most common adopters of this pricing model.Real-time marketI n this kind of pricing, the onus of responsibility goes to the supply and demand for a particular product. The price keeps fluctuating depending on how much customers want the product and how much is available to sell.WAYS TO GENERATE REVENUE STREAM1. Asset saleThis kind of sale refers to the transfer of ownership rights of a physical product from the seller to the buyer. At Amazon.com ownership rights of a myriad of products such as books, music and electronics are sold to the buyers. Similarly, Honda sells the ownership rights of the cars it manufactures to the buyers after which the buyer has complete freedom to rent out, use or even total the car.2. Usage feeThis kind of fee is usually charged by service providers to customers for the use of the service. Hence, an internet provider will probably charge a customer for using their line for a certain number of minutes during the day or month. A beautician may charge her customer according to the number and nature of treatments the customer undergoes while under her care.3. Subscription feesWhen a user requires long-term or continuous access to the products of a company, they pay a subscription fee. Hence, a gym may sell a yearly membership subscription to its customer. Cable providers may charge a subscription fee to its users based on the time for which they will pay upfront.4. Lending/ renting/ leasingSome organizations provide their customers with exclusive rights to their product for a limited amount of time for a set fee. Upon the end of this period, the organization regains ownership of the product. This kind of revenue model represents a number of advantages both for the company and the customer. The company enjoys recurring revenue from the customer for the mentioned period. On the other end of the coin, the customer has exclusive access to the product for the time he/ she require it without having to make a hefty investment. Hence, zipcar.com a popular car renting service in North America allows cust omers to rent their cars for a specified time period. This has become a very popular service in the cities it is available because it provides customers with the advantage of a car, without having to invest in buying one.5. LicensingLicensing is generally used when we are talking about products, services or ideas that fall under the parameter of intellectual property. This opens up a revenue stream for rights holders, who would otherwise have had to invest in manufacturing as well. It is common in the Technology industry for patent holders to license the use of patents to other companies and to charge a licensing fee for it.6. Brokerage feeWhen a company acts as an intermediary to ease the communication and transaction between two or more parties, they charge a brokerage fee. An example of this is when a headhunting firm matches a candidate to an organization looking for a particular skill set. The firm usually charges a percentage of the gross salary from the organization, the cand idate or both.7. AdvertisingCompanies that earn a fee through promoting another organization, product or service, charge an advertising fee for their service. Traditionally this kind of revenue was common only in the advertising industry. However, in recent times, with the boom of the internet and e-commerce, many websites are also using this as a main revenue stream.KEY REVENUE MODEL AND MARKET QUESTIONSFollowing are some key questions that can help an entrepreneur fill out the revenue stream building block more effectively:What benefits will encourage customers to pay more for?What benefits are customers currently paying for?How are they paying for these benefits right now?What mode of payment would be preferable to them?What percentage of the total revenue does each revenue stream represent?CASE STUDYGoogleGoogle is one of the leading internet names in the world. For the purpose of this post, we will conduct an analysis of Google’s revenue streams.As we all know, Google’s ser vices are provided for free for the individual user. So Google’s revenues are derived from advertising that companies pay to have done to reach its bulk of online users. Google helps advertisers create advertisements through its auction-based program â€" Google Adwords. Advertisers then pay Google based on when customers click on the advertisements available. Google also provides advertisers with access to its network members through its Google Adsense program. Another option available to advertisers is Google’s DoubleClick technology through which audio and video advertisements are made available on Google Network member sites.Google has generated 96% of its revenues from advertising for the past several years as opposed to Apple, that has earned 70% of its revenues through the sale of its products. Google has been experimenting with other possible revenue streams by evolving its search offerings, extending into Mobile space and attempting its hand at a Google-based operating s ystem. It has even expanded into Enterprise based solutions. However, none of these avenues have resulted in major revenue streams for the company.Gore FabricsGore-Tex is a waterproof breathable fabric membrane that is trademarked by Gore, the company.Gore generates revenue through the sale of laminated fabrics. Additional revenue generators for Gore is the seam sealing materials and machinery it owns. Hence, Gore sells the fabric but there is some hardware associated with the fabric that also results in sales and profitability for the company.